I'm a design-driven strategist based in the UK, passionate about the intersection of human experience, emerging technology, and thoughtful design. I believe the best products balance simplicity with sophistication—and that design systems are the foundation of coherent, scalable experiences.
Currently, I am a Product Design Lead at Bottomline, where I partner with cross-functional teams to craft elegant solutions for complex financial workflows. I'm particularly interested in how artificial intelligence can augment human decision-making without compromising usability or trust. My work spans design strategy, design systems architecture, UX research, and design leadership—all grounded in a background spanning typography, information design, and behavioral psychology.
Systems over Solutions: I believe meaningful design work happens at the system level. Rather than solving individual problems, I focus on creating coherent design systems that empower teams and scale with products. This philosophy has shaped how I approach design systems, information architecture, and organizational design culture.
Informed by Craft: My foundation in typography and information design informs how I think about hierarchy, clarity, and the subtle craft of communication. Every detail matters—not for perfection's sake, but because thoughtful design is more human, more accessible, and ultimately more effective.
Exploring AI & Design: I'm actively exploring how AI can become a design partner—augmenting user capabilities, reducing cognitive load, and enabling people to focus on what uniquely human. I'm interested in the responsible, ethical intersection of AI and UX, not just the novelty.
Education & Recognition: MA (with distinction) in Information Design from the University of Reading. BA (Hons) in Graphic Communication from the Department of Typography & Graphic Communication. Finalist, UXUK Awards for work on behavioral change and sustainable design.
Connect on LinkedIn for a complete view of my experience, or follow my thinking on design, strategy, and the future of UX.